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TODAY'S COMMENTARY Thursday, October 6th 2005

Is Lost Island a Corporate Research Center? Plus More MediaVillage Buzz

By Jack Myers

Is Lost a Corporate Conspiracy?
A MediaVillage.com SoundOff item from Brian asks "has anyone else noticed that the corporate logo that was on the wall of the hatch/bunker on Lost was also on the fin of the shark???? Is this a company doing tests on the people that find themselves trapped on the island? Or is it a Truman show type thing?" Join the Lost discussion forums at MediaVillage.com to comment.

Indecency Claims Plummet
Last week the FCC quietly announced that indecency complaints plummeted 98 percent between the 1st and 2nd quarter of 2005. TV Watch's Jim Dyke suggests the easily-manipulated 'complaint' number is used by some as evidence that we need more government control of TV content. Even the FCC admits that today's released 'complaint' number could be as large as six times the real number of complaints. The reason? If a single complaint gets copied to all six FCC commissioners it would be counted six times according to FCC policy.

Continue Article

Primetime Update: Week 2
Steve Sternberg of media agency Magna Global reports "compared to a year ago, overall television usage is up about 4 percent among total viewers, as well as both adults 18-49 and 50+." This is a significant increase, and is an indication that (at least so far) cable growth is not coming at the expense of the broadcast networks. In other words, the combined six-network ratings are stable, despite continued growth in the cable sector. While still too early to make any real predictions, a few things seem clear. ABC is stronger than ever, and actually leads among most demos under 50. CBS is managing yet again to be relatively stable (and solid), and the network's strength among adults 50+ gives it an edge over ABC among total viewers. FOX is up from last year because it started its season on time (instead of waiting to debut most series after the baseball post-season). NBC is continuing to slide. UPN is up from a year ago, and is actually ahead of WB for the first time among most demos. (See chart below)

Live Auction for Dish Network Subscribers
VOOM HD Networks has partnered with Julien's Auctions to telecast one of the most memorable celebrity auctions of the decade. The sale of over 250 lots of celebrity memorabilia, including items from the life and career of John Lennon, Marilyn Monroe and Charlie Chaplin, will be aired live in the first-ever gavel to gavel auction coverage on Gallery HD, one of the ten channels available on VOOM HD, found exclusively on the DISH Network. VOOM HD Network's Gallery Channel (Dish Network's #9472) offers viewers a sneak preview of an exciting new HD channel that is scheduled to launch in early 2006, completely dedicated to the collectible genre.

TBS' Earth to America!, Two-Hour Comedy Extravaganza
EARTH TO AMERICA! will be taped by TBS at The Comedy Festival at The Colosseum at Caesars Palace in Las Vegas on November 17, for telecast Sunday, November 20, at 8PM (ET/PT). Created by Laurie David, the comedy event will feature top Hollywood talent in an evening of comedy to raise awareness of issues concerning the environment. Entertainers include Grammy-winning superstar Tim McGraw, Jack Black, Larry David, Leonardo DiCaprio, Will Ferrell, Tom Hanks, Dustin Hoffman, Steve Martin, Ray Romano, Martin Short, Ben Stiller, Cedric The Entertainer, Stephen Colbert, Rob Corddry, Al Franken, Christopher Guest, Julia Louis-Dreyfus, Kevin Nealon, Wanda Sykes, Robin Williams, the cast of Avenue Q and Triumph the Insult Comic Dog.

Channel One Celebrates 15 Years
Channel One, the preeminent news and public affairs content provider in nearly 12,000 middle schools and high schools across the country, marked the celebration of 15 years in broadcast with the airing of its 3000th segment. Over the past 15 years, Channel One has had an un-biased view on news and public affairs and has consistently brought this information to teens throughout the nation. Past Channel One journalists include Anderson Cooper, current anchor of CNN's Anderson Cooper 360°; former MTV personality, CNN and CBS News correspondent, Serena Altschul; Tracy Smith, CBS Early Show national correspondent and anchor of The Saturday Early Show; and Lisa Ling, National Geographic Channel reporter and former co-host of popular national morning show, The View.

For the Full Nielsen Ratings Summary of the First Two Weeks of Broadcast Networks Primetime Programming Provided by Magna Global Click Here For A Print Friendly PDF.

Broadcast Primetime Rankings
(M-Sa 8-11PM, Su 7-11PM)
09/19/05-10/02/05
    Household
PROGRAMS NET RANK RTG
CSI CBS 1 17.4
DESPERATE HOUSEWIVES ABC 2 17.0
WITHOUT A TRACE CBS 3 13.8
LOST ABC 4 13.7
CSI: MIAMI CBS 5 11.9
GREY'S ANATOMY ABC 6 11.8
COMMANDER IN CHIEF ABC 7 11.0
LAW AND ORDER:SVU NBC 8 10.8
SURVIVOR: GUATEMALA CBS 9 10.4
COLD CASE CBS 10 9.8
NCIS CBS 10 9.8
NFL MONDAY NIGHT FOOTBALL ABC 10 9.8
TWO AND A HALF MEN CBS 13 9.7
E.R. NBC 14 9.4
LAW AND ORDER NBC 14 9.4
EXTREME MAKEOVER:HOME ED. ABC 16 9.3
INVASION ABC 17 9.0
60 MINUTES CBS 18 8.9
MEDIUM NBC 19 8.8
CSI: NY CBS 20 8.7
CROSSING JORDAN NBC 21 8.5
HOUSE FOX 21 8.5
BOSTON LEGAL ABC 23 8.4
MY NAME IS EARL NBC 24 8.3
OUT OF PRACTICE CBS 24 8.3
LAS VEGAS NBC 26 8.0
NUMB3RS CBS 27 7.6
LAW AND ORDER:CRIM INTENT NBC 28 7.5
GHOST WHISPERER CBS 29 7.3
CRIMINAL MINDS CBS 30 7.1
HOW I MET YOUR MOTHER CBS 30 7.1
KING OF QUEENS CBS 32 7.0
THE OT (Football) FOX 33 6.9
APPRENTICE 4 NBC 34 6.7
SURFACE NBC 34 6.7
AMAZING RACE 8 CBS 36 6.6
WILL & GRACE NBC 36 6.6
CBS SUNDAY MOVIE CBS 38 6.0
SIMPSONS FOX 38 6.0
20/20-FRI ABC 40 5.8
CRIMETIME SATURDAY CBS 41 5.7
E-RING NBC 41 5.7
ALIAS ABC 43 5.5
THRESHOLD CBS 43 5.5
BIG BROTHER 6-TUE CBS 45 5.4
ACCORDING TO JIM ABC 46 5.3
BIGGEST LOSER 2 NBC 46 5.3
DATELINE FRI NBC 46 5.3
HOPE & FAITH ABC 46 5.3
JOEY NBC 46 5.3
PRISON BREAK FOX 46 5.3
WEST WING NBC 46 5.3
DATELINE SUN-7PM NBC 53 5.2
OFFICE NBC 53 5.2
THREE WISHES NBC 53 5.2
YES, DEAR CBS 53 5.2
AMER FUNN HOME VIDEOS ABC 57 5.1
STILL STANDING CBS 57 5.1
CRIMETIME SATURDAY 8PM CBS 59 5.0
FAMILY GUY FOX 59 5.0
LAW & ORDER:SVU-SAT-RPT NBC 59 5.0
ROCK STAR: INXS-TUE CBS 59 5.0
48 HOURS MYSTERY CBS 63 4.9
BONES FOX 63 4.9
PRIMETIME ABC 63 4.9
WIFE SWAP ABC 63 4.9
APPRENTICE: MARTHA NBC 67 4.8
NIGHT STALKER ABC 67 4.8
WAR AT HOME FOX 67 4.8
AMERICAN DAD FOX 70 4.4
SO YOU THINK YOU CN DANCE FOX 71 4.3
EVERYBODY HATES CHRIS UPN 72 4.2
O.C. FOX 72 4.2
AMW: AMERICA FIGHTS BACK FOX 74 3.9
COMMANDER IN CHIEF-SAT ABC 74 3.9
COPS 2 FOX 74 3.9
INCONCEIVABLE NBC 74 3.9
SUPERNANNY ABC 74 3.9
GILMORE GIRLS - WB WB 79 3.8
7TH HEAVEN - WB WB 80 3.6
NBC SATURDAY NIGHT MOVIES NBC 80 3.6
SMALLVILLE - WB WB 82 3.5
ABC SAT MOVIE OF THE WEEK ABC 83 3.4
KING OF THE HILL FOX 83 3.4
COPS FOX 85 3.3
KILLER INSTINCT FOX 86 3.2
REUNION FOX 86 3.2
AMERICA'S NXT TOP MODEL 5 UPN 88 3.1
SUPERNATURAL - WB WB 88 3.1
ARRESTED DEVELOPMENT FOX 90 2.8
GIRLFRIENDS UPN 91 2.7
INVASION-SAT ABC 91 2.7
ALL OF US UPN 93 2.6
CHARMED - WB WB 93 2.6
KITCHEN CONFIDENTIAL FOX 93 2.6
LOVE, INC UPN 93 2.6
EVERWOOD - WB WB 97 2.5
BERNIE MAC FOX 98 2.4
HALF AND HALF UPN 98 2.4
ONE ON ONE UPN 98 2.4
WWE SMACKDOWN! UPN 98 2.4
REBA - WB WB 102 2.3
JUST LEGAL - WB WB 103 2.2
MALCOLM IN THE MIDDLE FOX 103 2.2
AMER NEXT TOP MODEL 5-ENC UPN 105 2.1
EVE UPN 105 2.1
HEAD CASES FOX 105 2.1
SMALLVILLE - THU - WB WB 105 2.1
VERONICA MARS UPN 105 2.1
CUTS UPN 110 1.9
LIVING WITH FRAN - WB WB 110 1.9
REBA-BEGIN-SUN-WB WB 112 1.8
TWINS - WB WB 113 1.6
BLUE COLLAR TV - WB WB 114 1.5
WHAT I LIKE ABOUT YOU-WB WB 114 1.5
REBA-BEGIN-WB WB 116 1.4
BLUE COLLAR TV - SUN - WB WB 117 1.3
ONE TREE HILL - WED - WB WB 118 1.2
SEX, LOVE & SECRETS UPN 119 1.0
       
       
CBS Average   1 8.0
ABC Average   2 7.8
NBC Average   3 6.5
FOX Average   4 4.3
UPN Average   5 2.5
WB Average   6 2.3
   
SOURCE: Magna Global Primetime Update Analysis of
Nielsen Television Index  
Bold = New Program      

For the Full Nielsen Ratings Summary of the First Two Weeks of Broadcast Networks Primetime Programming Provided by Magna Global Click Here For A Print Friendly PDF.

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