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TODAY'S COMMENTARY Thursday, January 25th 2007

MediaVillage.com Enters User-Generated Content Universe with Magnify.net Video

By Liz Satenstein

FOR IMMEDIATE RELEASE: JAN. 25, 2007

Jan. 25, 2007 (New York, NY): MediaVillage.com and Magnify.net have partnered together to allow TV fans to view videos that reflect their television viewing passions and interests. Magnify.net discovers user-generated videos that let TV fans easily access clips from their favorite television shows and video blogs that are uploaded to the site automatically, allowing users to review new videos and upload and share clips.

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MediaVillage.com features network television previews, clips and other videos provided by broadcast and cable networks. MediaVillage is developing original video content focused on television, including the new TV Girls series, featuring four MediaVillage TV critics sharing their daily thoughts, comments, and witticisms about everything and anything TV. The TV Girls video blog, as well as other original MediaVillage videos are also available on other community sites in the Magnify network, including YouTube.

Magnify.net's video services solve a critical issue in the emerging media universe, by allowing websites the ability to launch their own sophisticated user-generated content experience on their site and to create a community process of review and recommendations.

As video is quickly proving its place as the hottest dimension of the user-generated content universe, the MediaVillage and Magnify.net relationship enables TV fans the power to implement their own scalable human-powered review system for user generated video.

MediaVillage TV fans have the ability to become reviewers as they begin to organize and tag the better material to form communities to share alike content. Magnify.net discovers user-generated videos for your site and adds new videos automatically.

Community-validated videos, collected from various resources organized around niche verticals can be found at MediaVillage.com, and these videos are made 'brand safe' for rich-media advertising.

"MediaVillage.com is the voice of the TV Fan. So not only did we want to include video but, it was imperative that we do so," said Jack Myers, found and publisher, MediaVillage.com. "Now our members will be able to express their ideas to the networks visually, and with more effect than simply writing them down. We don't just want to report about television, we want to help the fans influence it."

To check out the new MediaVillage video features, visit MediaVillage.com.

Columns: Entertainment Report | Watercooler TV | The Media Village Buzz | Lunch at Michaels Copyright © 2007,
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