Showtime's Robert Greenblatt: Recruiting Big Talent to Break Through Clutter
By: Ed Martin
As he approaches the fourth anniversary of his appointment as President of Entertainment for Showtime, Robert Greenblatt is preparing his most aggressive schedule yet. August will see the premiere of the network's new adult comedy drama Californication starring David Duchovny. It will be paired on Monday nights with the hit comedy Weeds, which will return for its third season. In October the serial killer sensation Dexter and the dark drama Brotherhood will begin their sophomore seasons as a must-see double bill on Sunday nights. Next year will see the return of the period drama The Tudors, with legendary actor Peter O'Toole joining the cast, and the return of Tracey Ullman to television as the star of a new Showtime comedy series, Tracey Ullman's State of the Union.
Ed Martin's Commentary continued at www.MediaVillage.com
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