Return Home
Home		TV ShowsMedia Village BloggersGallerySound Off!
Find a Job | Post a Job | Resumes/Freelance |  RSS Feeds |  Subscribe 
Site Web


 

More about this topic on Media Village:

    Search for Topics...
    • Ad Spending



TODAY'S COMMENTARY Tuesday, October 31st 2006

2007 Ad Spending to Increase 3.7%.
Traditional Media Growth at Only 1.3%.

By Jack Myers

Total advertising spending will grow only 3.7 percent in 2007 according to a new forecast being released today by Jack Myers Media Business Report. Traditional media, however, are projected to gain only 1.3 percent in ad revenues as newspapers, broadcast network television and local television will experience revenue declines. Online media, branded entertainment, videogames, satellite radio, cinema, and mobile advertising will generate composite 27 percent growth. Read Jack Myers' detailed overview below.

Click Here to Download Your Print Friendly Myers Ad Spending Forecast

Continue Article

Jack Myers Media Business Report
2007 Advertising and Marketing Communications Forecast
Plus 2006 Spending Estimates

UPDATED 11/1/06
ADVERTISING   1998     1999     2000       2002         2005   2006 2007
  % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share % Growth $ % Share
                                                             
Newspapers   44,300 32.4 6.0% 46,958 31.0 3.1% 48,400 29.0 -8.5%  $    44,300 27.8 -1.0%  $    43,857 26.7 2.0%  $    44,734 26.2 3.5%  $    46,300 23.3 3.4% $47,874 23.0 0.2% $47,970 21.6 -1.8% $47,106 20.4
Broadcast Network Television   14,297 10.5 7.7% 15,398 10.2 10.2% 16,968 10.2 -11.1%  $    15,080 9.5 6.0%  $    15,985 9.7 2.2%  $    16,336 9.6 6.5%  $    17,398 8.8 2.6% $17,851 8.6 4.0% $18,565 8.3 -3.0% $18,008 7.8
Cable Network Television   6,560 4.8 22.0% 8,003 5.3 22.0% 9,764 5.9 21.6%  $    11,875 7.5 5.3%  $    12,500 7.6 7.0%  $    13,375 7.8 9.6%  $    14,659 7.4 8.5% $15,905 7.6 6.0% $16,859 7.6 4.0% $17,534 7.6
Broadcast Syndication   2,609 1.9 10.0% 2,870 1.9 9.0% 3,128 1.9 -18.0%  $      2,565 1.6 5.0%  $      2,693 1.6 3.8%  $      2,796 1.6 4.0%  $      2,907 1.5 2.5% $2,980 1.4 2.0% $3,040 1.4 1.0% $3,070 1.3
Local & National Spot TV   22,828 16.7 1.5% 23,180 15.3 11.3% 25,806 15.5 -16.8%  $    21,479 13.5 11.9%  $    24,034 14.6 1.2%  $    24,322 14.2 9.0%  $    26,511 13.4 -4.0% $25,451 12.2 9.0% $27,741 12.5 -5.0% $26,354 11.4
Local/Regional Cable TV   2,520 1.8 25.0% 3,150 2.1 16.0% 3,654 2.2 -2.9%  $      3,547 2.2 15.6%  $      4,100 2.5 12.5%  $      4,613 2.7 11.0%  $      4,900 2.5 9.0% $5,341 2.6 9.0% $5,822 2.6 9.0% $6,346 2.8
Branded Entertainment/Product Placement                                     20.0% 3,458 1.7 22.7% $4,245 2.0 28.0% $5,433 2.4 35.0% $7,335 3.2
Videogame Advertising                                     52.0%  $         120 0.1 67.0% $200 0.1 50.0% $301 0.1 90.0% $571 0.2
Cinema Advertising                                     23.0%  $         438 0.2 20.0% $526 0.3 21.0% $636 0.3 15.0% $731 0.3
Terrestial Radio   14,950 10.9 12.0% 16,744 11.1 14.0% 19,088 11.4 -3.6%  $    18,400 11.5 4.5%  $    19,228 11.7 1.8%  $    19,574 11.5 3.0%  $    20,161 10.2 2.6% $20,686 9.9 2.0% $21,099 9.5 1.5% $21,416 9.3
Satellite Radio                                        $            -     100.0% $45 0.0 160.0% $117 0.1 120.0% $257 0.1
Consumer Magazines   10,400 7.6 49.1% 15,508 10.2 15.0% 17,834 10.7 -9.1%  $    16,213 10.2