Jack Myers' Emotional Connections® Consumer Research

Defining the Emotional Connections of Media to Their Audiences
(Conducted in association with OTX) - May/June 2006 - 6,100 Respondents
Based on seven years of development and methodological analysis

Insights on:

• 60 TV Network Brands (U.S. distribution 46+ million subscribers)
• 600+ Individual Broadcast & Cable Television Primetime Programs
• 15 Program Genres
• Media & Technology Usage

Myers' Attributes Defining Audiences' Emotional Connections® with Media

Each of the 60 networks and 600+ programs are rated on a one to seven scale by their viewers for each of the following attributes. Reports are based on percent of respondents rating each network and program 5/6/7 on the 7 point scale. A full methodology is available by request to Jack@mediavillage.com.

• AUDIENCE REACH & VISIBILITY
  • I frequently watch this network (or program)
• AUDIENCE ENGAGEMENT WITH PROGRAM/NETWORK CONTENT
  • This network (or program) is relevant to me and reflects my TV viewing interest
  • I consider this network (or program) to be like a trusted friend that I rely on
  • Once I tune into this network (or program), I stay tuned without changing channels
• AUDIENCE ATTENTIVENESS AND RESPONSIVNESS TO ADVERTISING
  • This network (or program) has commercials that are interesting to me and I pay attention to them
  • When I see advertising on this network (or program), I consider it a recommendation and I am more likely to purchase the product
• AUDIENCE COMFORT VIEWING WITH FAMILY AND FRIENDS
  • I am comfortable viewing this network (or program) with my family
  • I enjoy viewing this network (or program) with friends
• NETWORK & PROGRAM VALUE
  • I value this network (or program) enough to pay a special fee to watch it whenever I want