Emotional testing, neuroscience and community based measurement are expanding the boundaries of traditional research, including political research, by offering new, insightful tools to predict audience and consumer behavior. A particularly interesting example is the work being done by Emotient, a three-year old San Diego based software company focused on the emotional measurement space. Their position: emotions drive spending. By focusing on facial expression recognition and registering an emotion via a facial expression, Emotient predicts the emotional resonance of any visual, including advertising messages, talent, video content, and even a political candidate.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.