Eric Steinert, CRO of Adspace Networks, has always been in the out of home marketing and advertising sales space. From college he joined the sales training program at News America Marketing selling print space to packaged goods clients and gaining experience with retail signage before joining MasterCard. From there he moved to Adspace Networks and helped to build a massive video network with the nation’s top mall developers. According to Steinert, “The moment of truth [to make consumer buying decisions] is in the common area of the mall. We reach the consumer when they are in a shopping frame of mind and cannot skip the ads.”
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