Mobile is rapidly becoming the preferred entry point to social media. Currently for 18-20s, Facebook is accessed 52% of the time via mobile, Twitter 54%, Instagram 68% and Snapchat 98%+, according to comScore. As such, trends based on computer-use only would be misleading. We decided to probe comScore’s unified mobile and computer data which became available from February, 2013. To do this, we constructed a map comparing social media use from February to December 2013.
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