2014 has started with an inescapable focus on a technology trend labeled the 'Internet of Things' (IoT). An ambiguous term, it nonetheless describes a number of diverse technological developments with the long-term potential to interconnect and change the way we as consumers live with our devices and the way marketers communicate. From cars that can identify a driver and match individual environment preferences, to smart homes that learn our behavior and adjust accordingly, the promise of the Internet of Things is as great as the hype that precedes it.
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