Earlier this year at the Digital NewFronts every company that took to the stage made native advertising the centerpiece of their presentation. Everyone was launching new studios to create “first rate video content.” There was going to be original digital-only shorts, series and of course new completely custom capabilities.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.