Recently, Katz Media Group launched “The Local Vote 2016” -- an ambitious research initiative designed to take the pulse of voters throughout the primary season by matching Americans’ most current political viewpoints and voting intentions with media behavior. Continuing through May, Katz’s Local Vote sheds new light on the variety of interactions voters have today with media. With the key findings, campaigns and political advertisers can more effectively use media to engage and influence voters — making the initiative more than a poll. It’s a poll with a media compass.
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