Chances are you are already wired and good to go for the big switch to digital transmission in February. But how about the everyday people in your life who aren’t all that interested in turning the passive pleasure of analog television viewing into the complicated experience of digital television entertainment?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.