The media business really doesn’t do considered moderation. “Twitter is the marketing tool of the future.” “Twitter is finished.” “Social media marketing is the answer to all of mankind’s problems.” “Social media couldn’t sell an iceberg to a polar bear.” “TV is dead.” “TV revenues continue to grow.” And so on. It sometimes seems we swing from an over-inflated enthusiasm for something, to a sense of being underwhelmed almost weekly. So it is on a broader basis, too.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.