2010-2020 Online/Mobile Ad Revenues: Broadcast, Cable, Pure Play
| Jack Myers Media Business Report | ||||||
| Official Marketing / Advertising Spending Data 2010 - 2020 | ||||||
| BROADCAST NETWORK ONLINE/MOBILE ADVERTISING REVENUES | ||||||
| (000,000) | ||||||
| TOTAL B'CST NETS | ONLINE / MOBILE AD REVENUES | |||||
| Total Ad Revenues | Y-t-Y Change Online/ Mobile | Share of Total Revenues Online/Mobile | ||||
| $ | $ | |||||
| 2010 | 18,486 | 750 | 40.0% | 4.1% | ||
| 2011 | 18,762 | 938 | 25.0% | 5.0% | ||
| 2012* | 19,708 | 1,313 | 40.0% | 6.7% | ||
| 2013* | 19,681 | 1,838 | 40.0% | 9.3% | ||
| 2014* | 19,922 | 2,436 | 32.5% | 12.2% | ||
| 2015* | 19,747 | 3,045 | 25.0% | 15.4% | ||
| 2016* | 19,986 | 3,654 | 20.0% | 18.3% | ||
| 2017* | 19,881 | 4,202 | 15.0% | 21.1% | ||
| 2018* | 20,620 | 4,706 | 12.0% | 22.8% | ||
| 2019* | 20,042 | 5,083 | 8.0% | 25.4% | ||
| 2020* | 20,863 | 5,530 | 8.8% | 26.5% | ||
| SOURCE: Jack Myers Media Business Report 2012 - www.JackMyers.com | ||||||
| Proprietary data for subscriber use only. Data originally published 2/6/12 | ||||||
| *2011 - 2020 estimates | ||||||
| Does not include Hispanic networks | ||||||
| Jack Myers Media Business Report | ||||||
| Official Marketing / Advertising Spending Data 2010 - 2020 | ||||||
| CABLE NETWORK ONLINE/MOBILE ADVERTISING REVENUES | ||||||
| (000,000) | ||||||
| TOTAL CABLE NETS | ONLINE / MOBILE AD REVENUES | |||||
| Total Ad Revenues | Y-t-Y Change Online/Mobile | Share of Total Revenues Online/Mobile | ||||
| $ | $ | |||||
| 2010 | 20,716 | 678 | 20.0% | 3.3% | ||
| 2011 | 22,438 | 797 | 17.5% | 3.6% | ||
| 2012* | 24,457 | 976 | 22.5% | 4.0% | ||
| 2013* | 25,640 | 1,220 | 25.0% | 4.8% | ||
| 2014* | 26,861 | 1,586 | 30.0% | 5.9% | ||
| 2015* | 29,106 | 2,062 | 30.0% | 7.1% | ||
| 2016* | 31,752 | 2,680 | 30.0% | 8.4% | ||
| 2017* | 33,004 | 3,350 | 25.0% | 10.2% | ||
| 2018* | 35,680 | 4,188 | 25.0% | 11.7% | ||
| 2019* | 32,084 | 5,025 | 20.0% | 15.7% | ||
| 2020* | 39,372 | 6,030 | 20.0% | 15.3% | ||
| SOURCE: Jack Myers Media Business Report 2012 - www.JackMyers.com | ||||||
| Proprietary data for subscriber use only. Data originally published 2/6/12 | ||||||
| *2011 - 2020 estimates | ||||||
| Does not include Hispanic networks | ||||||
| Jack Myers Media Business Report | ||||
| Official Marketing / Advertising Spending Data 2010 - 2020 | ||||
| PURE PLAY ONLINE/MOBILE ORIGINATED VIDEO ADVERTISING REVENUES | ||||
| (Excludes broadcast, cable, print, other legacy media video revenues) | ||||
| (000,000) | ||||
| TOTAL | % | |||
| REVENUES | CHANGE | |||
| 2010 | $350 | 55.0% | ||
| 2011 | $675 | 92.6% | ||
| 2012* | $1,180 | 75.0% | ||
| 2013* | $2,007 | 70.0% | ||
| 2014* | $3,211 | 60.0% | ||
| 2015* | $4,816 | 50.0% | ||
| 2016* | $7,224 | 50.0% | ||
| 2017* | $9,752 | 35.0% | ||
| 2018* | $12,190 | 25.0% | ||
| 2019* | $15,238 | 25.0% | ||
| 2020* | $18,286 | 20.0% | ||
| SOURCE: Jack Myers Media Business Report 2012 - www.JackMyers.com | ||||
| Proprietary data for subscriber use only. Data originally published 2/6/12 | ||||
| *2011 - 2020 estimates | ||||
| Does not include Hispanic networks | ||||
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Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
