2015-2020 Media/Marketing Spending Growth Projections by Category

By The Myers Report Archives
Cover image for  article: 2015-2020 Media/Marketing Spending Growth Projections by Category

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

This data is the only detailed source for long-term marketing and advertising spending. The forecasts include all legacy and digital spending by category. Year-to-year data is available from 2009 to 2020, and separate data on legacy and digital spending by category is also available to MyersBizNet member companies.

MyersBizNet TomorrowToday 2015-2020
Marketing / Advertising Spending Data 2015 - 2020
UPDATED 4-1-15 Data reported in 000,000 
 AVG Annual Growth
2015 - 2020
Advertising 
Broadcast Network TV 0.1%
Cable/Satellite Network Television 1.2%
Local & National Spot Broadcast TV1.0%
Local/Regional Cable TV 1.4%
Broadcast Syndication -2.0%
Digital Place-Based Video Media (excl. cinema)7.6%
Cinema Advertising 3.3%
Online Originated Video Content Advertising 35.8%
Interactive, VOD & Addressable TV Advertising86.8%
Terrestrial Radio 1.4%
Internet Originated Audio23.1%
Newspaper Advertising -1.1%
Consumer Magazines Advertising 0.9%
Out-of-Home/Place-Based(excl. Cinema & D-OOH-V]2.1%
Media Directed Social/Promotion/Sponsorships/Native6.8%
Branded Entertainment/Product Placement2.8%
Online Originated Display (Banner) Advertising-7.6%
Mobile & Apps Advertising (incl. Mobile Search)36.0%
Videogame Advertising/Virtual Currency6.5%
Total Above the Line5.5%
  
Below the Line 
Direct-to-Trade Promotion/Slotting Allowances-4.3%
Shopper Marketing (FSI's, Consumer Promotion)-8.0%
Direct Mail/ E-Mail Marketing -5.5%
Experiential/Event Marketing3.5%
Social Marketing/WOM/Conversational Marketing23.7%
Search Marketing (Online)6.2%
Yellow Pages -4.4%
Business-to-Business Media1.2%
Custom Publishing/Site Development 1.1%
Offline Public Relations-6.4%
Total Below the Line-3.2%
TOTAL Advertising + Below-the-Line - U.S. -0.1%
  
Hispanic Advertising Total**5.3%
  Hispanic Network Television4.0%
  Hispanic Local & National Spot Broadcast TV1.2%
  Hispanic Newspapers-1.3%
  Hispanic Consumer Magazines-3.4%
  Hispanic Radio1.6%
  Hispanic Online (Includes Display, Search, Video, & Other)23.7%
  Hispanic Out-of-Home/Place-Based 0.4%
 0.0%
TOTAL U.S. including Hispanic0.0%
Source: MyersBizNet Tomorrow Today© copyright 2015 
  
MyersBizNet, Inc, Jack Myers and employees accept no responsibility for any action(s) taken as a result of this forecast.
2015-2020 are estimates.  
Facebook display ads included in display category. 
References: Barclays Capital, BIA/Kelsey, CAB, Credit Suisse, Deutsche Bank Equity Research, DMA, , GroupM, 
IAB, Universal McCann/Magna Global, Morgan Stanley, MPA, Needham Research, Nielsen, RAB, TvB,  
 DP-AA, Zenith Optimedia, . 
Includes political revenues 
This forecast includes World Cup, Olympics, NFL, NCAA and other sports programming
  
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