2026 Media Buyer Mindset: Decoding the New Decision DNA

By The Myers Report Archives
Cover image for article: 2026 Media Buyer Mindset: Decoding the New Decision DNA

Welcome to Chapter 2 of the Myers Report New Rules for Advertising Sales. Chapter 1 described the system; Chapter 2 reveals its operators. The Myers Report 2025 Survey profiles a new generation of buyers and planners whose instincts were forged in uncertainty. They are digital natives of volatility - shaped by pandemic pivots, budget compressions, and algorithmic opacity. Their priorities are less about transactions and more about trust, time, and transformation.

Jack Myers

Jack Myers

With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …

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