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The SPEED of Trust: The One Thing That Changes Everything

By: Stephen M.R. Covey

From Publishers Weekly Trust is so integral to our relationships that we often take it for granted, yet in an era marked by business scandals and a desire for accountability this book by leadership expert Covey is a welcome guide to nurturing trust in our professional and personal lives. Drawing on anecdotes and business cases from his years as CEO of the Covey Leadership Center (which was worth $160 million when he orchestrated its 1997 merger with Franklin Quest to form Franklin Covey), the author effectively reminds us that there's plenty of room for improvement on this virtue. Following a touching foreword by father Stephen R. Covey (author of The 7 Habits of Highly Effective People and related books), the junior Covey outlines 13 behaviors of trust-inspiring leaders, such as demonstrating respect, creating transparency, righting wrongs, delivering results and practicing accountability. Covey's down-to-earth approach and disarming personal stories go a long way to establish rapport with his reader, though the book's length and occasional lack of focus sometimes obscure its good advice.

Virtual Worlds: Rewiring Your Emotional Future

By: Jack Myers

"Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore." - Taran Rampersad www.knowprose.com

Virtual Worlds and social networks are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds and social networks have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds. This first reader generated book not only will open the eyes of readers to this completely new world but, in itself, will become an immersive experience for readers that could keep them involved, engaged and emotionally connected to a virtual world community experience for years ahead.

Television Disrupted: The Transition from Network to Networked TV, 2nd Edition

By: Shelly Palmer

TELEVISION DISRUPTED: THE TRANSITION FROM NETWORK TO NETWORKED TV 2nd EDITION BY SHELLY PALMER The president of the Emmy Awards in New York has updated his seminal book about how the technological transition is changing everything. HOW TO PROSPER DURING TELEVISION S TECHNOLOGICAL TRANSITION What's happening to the business of Television? Television Disrupted: The Transition from Network to Networked Television 2nd Edition will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You ll learn about: broadband clouds, mobile video, video snacking, Time-shifted and on-demand viewing, file sharing, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more. This is a book for media, entertainment and telecommunications professionals who need an overview of the new competitive landscape. TELEVISION DISRUPTED will explain: TV for Telephone Execs Telephone for Cable TV Execs Internet for TV, Cable, Satellite & Telephone Execs Mobile Devices for Everybody

The Shift Age

By: David Houle

The Shift Age is about humanity's new era. As the Information Age gives way to the Shift Age, we are entering a time of transformation and change that offers both great risk and incredible opportunity. David Houle identifies and explains the dynamics and forces that already have reshaped and will continue to reshape our worlds for the next 20 years.

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

By: Rex Briggs & Greg Stuart

What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds.

Call Me Ted

By: Ted Turner & Bill Burke

"Early to bed, early to rise, work like hell and advertise!" These words of fatherly advice helped shape Ted Turner's remarkable life, but they only begin to explain the colorful, energetic, and unique style that has made Ted into one of the most amazing personalities of our time.

The Man Who Owns the News: Inside the Secret World of Rupert Murdoch

By: Michael Wolff

The Man Who Owns the News offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scale--and whose family is being groomed to carry his legacy into the future.

Mediapedia: Creative Tools and Techniques for Camera, Computer, and Beyond

By: Kit Laybourne

"In a world of customization and social networking, Kit Laybourne defines a new preoccupation: 'personal media.' This is a digital 'do-it-yourself' for all of us with a computer, a camera, and a desire to do more." Paul Warwick Thompson, director, Cooper-Hewitt, National Design Museum. Mediapedia is the first comprehensive but nontechnical handbook to show you how to harness the full creative power of the equipment you already own. It is the ultimate desktop resource, providing all the tools, instruction, and inspiration you need to get the most out of photos, fonts, Photoshop, PowerPoint, and illustration programs. Praise for Kit Laybourne's previous book, The Animation Book: "I read one chapter and then went and made a little film with my seven-year-old son. When he finally saw the thing moving and come to life, he giggled for a solid half hour. I love this book." --Peter Hastings, writer/producer of Animaniacsand Pinky and the Brain and creator of Disney's One Saturday Morning.

Reconnecting With Customers: Building Brands & Profits in The Relationship Age

By: Jack Myers

As the Information Age evolves, welcome to The Relationship Age, where relationships come first, the deal second. In today's global marketplace, the irrevocable trend is away from commoditization, and towards marketing and brand-based relationships. Integration is an imperative. Success demands we apply the new Three R's: Reconnecting, Relevance and Results. Written in 1998, this is Jack's second book (see Adbashing: Surviving the Attacks on Advertising) and it proves that we can prepare for the future if we have vision and are willing to take risks. From the perspective of 2009, Reconnecting with Customers is a visionary set of guidelines that remains relevant even a decade later.

Everything Bad is Good for You

By: Steven Johnson

In his fourth book, Everything Bad Is Good for You, iconoclastic science writer Steven Johnson (who used himself as a test subject for the latest neurological technology in his last book, Mind Wide Open) takes on one of the most widely held preconceptions of the postmodern world--the belief that video games, television shows, and other forms of popular entertainment are detrimental to Americans' cognitive and moral development. Everything Good builds a case to the contrary that is engaging, thorough, and ultimately convincing.

Instinct: Tapping Your Entrepreneurial DNA to Achieve Your Business Goals

by Thomas L. Harrison & Mary H. Frakes

Are some people naturally endowed with characteristics that lead to success? Could success in business be the result of something in our DNA? Is it possible to "switch on" inherited personality traits that will help us succeed as entrepreneurs? INSTINCT presents a radical new vision for achieving personal success-based on the belief that the behaviors and personalities that lead to success are profoundly influenced by cell biology, evolution and genetics. In this important and groundbreaking book, Thomas L. Harrison tells readers how to discover whether they have the good fortune of having inherited these genes-and how to compensate if they haven't. The first book of its kind on the market, INSTINCT is sure to revolutionize the business and science worlds for years to come.

Tribes: We Need You to Lead Us

By: Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of year, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Dead-heads). It's our nature.

Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…It's not easy, but it is easier than you probably imagine.

Prioritize

By: Joe Calhoon; Bruce Jeffrey

"What a marvelous 'treasure trove' of tested insights and techniques! This synthesis is presented in reader-friendly bite-sized chapters, easy to digest and apply, both in business and in life. Well done, Joe and Bruce!"

slide:ology: The Art and Science of Creating Great Presentations

By: Nancy Duarte

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

The Lovemarks Effect: Winning in the Consumer Revolution

By: Kevin Roberts

In this follow-up book, the people speak—consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about you—their emotional connection to you—is what determines success now. The Lovemarks Effect offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

Esquire The Handbook of Style: A Man's Guide to Looking Good

By: The Editors of Esquire Magazine

Using the same pragmatic, highly illustrated approach as is used in their annual special magazine issue devoted to men's style (The Big Black Book) and laced with Esquire's trademark humor, Esquire The Handbook of Style brings readers vital information on every aspect of a man's wardrobe, from suits and shirts, to shoes and neckties, to watches and other accessories.

Money and Power: The History of Business

By: Howard Means

Many of us take for granted that each day we can go out and buy pretty much anything we want, stop at Starbucks for coffee and go home to buy more stuff online--if we have the cash, that is. How we got to this point--the world of business so seamlessly woven into our everyday lives--is the story of Howard Means' engrossing, fast-paced book.

The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives

By: Michael Heller

Heller's book completely inverts the framework for some of the most important policy questions we face in the digital age. His clear and beautifully crafted analysis is absolutely compelling, and will fundamentally change the debate in core policy areas.

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

By: Tim Sanders

Why did Tim Sanders write this book? He answers that question in the first chapter: "I want to recruit you, and train you, for the Responsibility Revolution. I want to help you feel good about your company and grow more good within it. I want to help you feel more fulfilled by your job, by helping your company to see the value of giving back to the larger world."

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

By: John Gerzema & Edward Lebar

In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By: Jean-Marie Dru

'Quite simply and without a shadow of a doubt the best book about advertising ever written. Jean-Marie Dru, the giant brain of our business of our time, divulges the trade secrets of Disruption in full. And the work is a treasure trove of brilliant examples and anecdotes - every page you turn is an inspiration and a joy.' - Donald Gunn, Founder, The Gunn Report.

Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience

By: Brian Reich & Dan Solomon

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now they provide you with a framework for understanding this dynamic world.

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