4As Transformation Conference – Management Practitioners Forum (MPF)

By Archived Rubicon Project Archives
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March 21, 2015 Austin, Texas

Programmatic and Media Buying Automation: Leveling the Playing Field
Media buying automation and programmatic trading are more ubiquitous than ever, representing an opportunity for all agencies. This session will cover: the “101” of the ad automation and programmatic trading ecosystem; impacts on media strategy, planning and buying; automation trends and how you can capitalize on them; and how automation levels the playing field.
Jay Sears, SVP Marketplace Development, Rubicon Project


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