4As Transformation Conference – Management Practitioners Forum (MPF)

By Archived Rubicon Project Archives
Cover image for  article: 4As Transformation Conference – Management Practitioners Forum (MPF)

March 21, 2015 Austin, Texas

Programmatic and Media Buying Automation: Leveling the Playing Field
Media buying automation and programmatic trading are more ubiquitous than ever, representing an opportunity for all agencies. This session will cover: the “101” of the ad automation and programmatic trading ecosystem; impacts on media strategy, planning and buying; automation trends and how you can capitalize on them; and how automation levels the playing field.
Jay Sears, SVP Marketplace Development, Rubicon Project

 

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com / MyersBizNet, Inc. management or associated bloggers.

Copyright ©2024 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Use and Privacy Policy.