75% of DVR Playback Within Same Day
On a total program basis, at least 75 percent of primetime playback among adults occurs within the same day, depending on the age group. After three days, that number grows to at least 95 percent. These percentages increase when we look the playback of commercials only.
Originally published on December 10, 2007
Source: Magna Global Report based on TiVo Data. Contact Steve.Sternberg@magnaglobal.com
Maryann Teller
Maryann has been part of the Myers team for over 30 years. She manages internal operations including content distribution, web management, human resources, accounting and research administration.
