Advertisers' Top-Rated TV-Originated Digital Publishers
As advertisers and agencies confront accelerating questions and concerns about the validity of digital data and effectiveness, they’re increasing their focus on the digital assets of legacy TV media. ABC-TV Digital leads ten major television companies in overall positive perceptions among advertiser and agency executives, according to a new market analysis released to clients by MediaVillage.com. The leaders in each category are reported below, with ABC-TV Digital, NBCU Interactive, Turner Sports and Viacom Interactive leading in two or more categories. The study, conducted by MyersBizNet, analyzed perceptions of the TV companies’ digital organizations in seven categories. The full report and methodology are available to MediaVillage member companies. The survey was conducted in the third quarter, 2016.
MEDIAVILLAGE 2016 ADVERTISER/AGENCY SURVEY ON DIGITAL MEDIA
TEN LEADING TELEVISION-ORIGINATED DIGITAL PUBLISHERS
ASSURES ADVERTISERS A SAFE AND LOW FRAUD ENVIRONMENT:
ABC-TV DIGITAL
PROVIDES ADVANCED DATA INTELLIGENCE
NBCU DIGITAL
SCRIPPS NETWORKS INTERACTIVE
QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING
ABC-TV DIGITAL
RESPONSIVE SALES TEAM AND CUSTOMER SERVICE
VIACOM INTERACTIVE
ENGAGING CONTENT/ENVIRONMENT JUSTIFIES PREMIUM PRICING
ABC-TV DIGITAL
TURNER SPORTS/BLEACHER REPORT
PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
VIACOM INTERACTIVE
LEADERSHIP IN PROGRAMMATIC & AUTOMATED INVESTMENTS
TURNER SPORTS/BLEACHER REPORT
NBCU DIGITAL
Rankings are based on the percentage of respondents who are in a relationship with each organization, rating that organization top 2-box (4/5) on a five-point scale. Ratings and rankings vary by respondent responsibility and role. Bloomberg Media and Fox News were included in the study and full report; this summary analysis is limited to the digital enterprises of leading TV-based entertainment and sports networks. ABC-TV Digital was originally identified as ABC-TV Interactive in the survey. Overall results are based on the aggregated, weighted and average compilation of the seven measured categories.
For more information contact John McMenamin atjohn@mediavillage.com
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
