Barbie, Shirtless Shamers, Jaden and Willow Smith: Gender News Weekly

WomenNotObjects Fights the Objectification of Women in Ads and MediaEven with the rise of quotfemvertisingquot in the past few years the advertising industry still has a long way to go when it comes to portrayals of women A new campaign is addressing just that spotlighting how women are often hypersexualized and objectified in media by compiling this year39s most sexist ads into one powerful video see below The video featuring ads from prominent brands like DirecTV Tom Fordamp160and Burger King was created by Madonna Badger cofounder and creative director of Badger ampamp Winters who received national attention when she tragically lost her three daughters and parents in a 2011 fire in her home This campaign is part of her efforts to honor her late daughters she told The Wall Street Journal and her agency is pledging that they will not create ads that objectify women Badger joins the ranks of organizations like the 3 Conference which have been calling for dramatic changes in the ad industry including more female leadership Mark DiMassimo CEO of DiMassimo Goldstein an ad agency with the motto quotInspiring Actionquot said of the campaign quotAnything that starts conversations about the difference between advertising and reality is empoweringquot but at the same time we should recognize how many women have taken control of their sexuality quotThe revolutionized media environment has empowered women People like Kim Kardashian Khloe Kourtney Kylie and Kendall amp160and yes Caitlyn amp160are happily objectifying themselves in new ways that are empowering and enriching to themselvesquotamp160amp160ShirtlessShamers2016 Calls Out Hypocritical Men and Their Double Standards And It39s Absolutely HilariousSnarky Twitter user quotLindseyquot CardsAgstHrsmt has sparked a Twitterstorm around the hashtag ShirtlessShamers2016 in which she amusingly calls out men for sexist double standards Salon reports If you can39t guess by the hashtag these male quotshamersquot criticize women for posting quotrevealingquot pictures yet appear shirtless in multiple photos on their own social media accounts Lindsey publicizes them by reposting those halfnaked photos alongside the male perpetrator39s sexist comment quotMen want to feel privileged to see you undress not one of many who got toquot and quotI39ll never date a girl who posts half naked slutty selfiesquot are among the most innocent posts see more examples below Although she exposes the hypocrisy with wit there39s serious weight to the hashtag and posts which expose both physical threats and verbal abuse against women online As to be expected many men haven39t taken too kindly to Lindsey39s posts directing their hateful comments do they realize the irony at her instead Yet she is not afraid to speak up and continue to call them out quotI39m frustrated that people insist on saying what women 39should39 do and how women 39should39 present themselvesquot she told BuzzFeedI honestly wish this was harder shirtlessshamers2016 pictwittercomc7rm3J1wEBamp8212 Lindsey CardsAgstHrsmt January 14 2016Shout out to my sis nursing feliciadbl89 found him ampamp protein powder companies everywhere ShirtlessShamers2016 pictwittercom1DGy8A9dS8amp8212 Lindsey CardsAgstHrsmt January 26 2016I don39t know about quot95 of girlsquot but data suggests 100 this guy shirtlessshamers2016 pictwittercomOmarOWjqDIamp8212 Lindsey CardsAgstHrsmt January 14 2016amp160Did the Disney Princess Franchise Disenfranchise GirlsNew research emerged this week that takes a hard look into Disney39s princess franchise analyzing how the male and female characters are presented differently The Washington Post reports Linguists Carmen Fought and Karen Eisenhauer are heading the research and looking specifically at dialogue and what it teaches young girls about gender roles Part of this research is simply tracking how often the women speak compared to the men amp160In the three classic films quotSnow Whitequot quotSleeping Beautyquotamp160and quotCinderellaquot amp160the researchers found that women speak as much or more as men This shifts dramatically in movies made in the period from 19891999 called Disney39s quotRenaissancequot era in which suddenly the princess films become maledominatedamp160 For example in quotBeauty and the Beastquot men speak 71 percent of the time in quotAladdinquot men speak 90 percent of the time and in quotPocahontasquot men speak 76 percent of the time Aside from the heroine the researchers note very few women are present at all let alone represented as powerful respectedamp160or useful The researchers also take a look into specifically what the characters say what worlds they inhabit and who has the power quotAre these movies really so great for little girls to watch When you start to look at this stuff you have to question that a little bitquot Fought told The Washington PostBarbie Gets a BodyPositive MakeoverMattel has released three new body shapes tall petite and curvy amp160for their iconic Barbie doll marking a quotstartling change to the most infamous body in the worldquot Time reports While the company introduced new skin tones and hair textures last year this is Barbie39s latest attempt to align with America39s changing standards of beauty and make the dollamp160look more like the girls who play with it Evelyn Mazzocco Senior Vice President and Global General said in a statement quotWe believe we have a responsibility to girls and parents to reflect a broader view of beautyquot While this may be a bold move for Barbie it is also a risk as the company tries to combat falling sales which were down 20 percent from 2012 to 2014What a powerful moment and this is just the beginning TheDollEvolves Barbie httpstcowuAgbidIby pictwittercome0tCmOxDltamp8212 Barbie Barbie January 28 2016amp160Justin Trudeau Vows to Raise Son FeministsIn a panel entitled Progress toward Parity at the World Economic Forum39s Annual Meeting in Davos Canadian Prime Minister Justin Trudeau spoke of the importance of raising our sons and daughters to be feminists the World Economic Forum reports quotWe shouldn39t be afraid of the word feminist Men and women should use it to describe themselves any time they wantquot he commented Trudeau was the first world leader to appoint a genderbalanced cabinet when he took office last year amp160a task he admits was far from easy He also noted the importance of getting men involved in gender equality notingamp160quotIt39s great that you39re engaging and modeling to your daughter that you want her empowered but you need to take as much effort to talk to your sonsquotamp160Watch the video below for his complete commentsamp160Jaden and Willow Smith Get Sassy in Video Dissing Traditional Gender RolesJaden and Willow Smith pictured at top have become champions of the gender fluidity movement and have been making headlines again this week for their comments on absurdity of traditional gender norms In Dubai to promote their new fashion line MSFTS pronounced misfits the siblings appeared in an interview with Gulf News Tabloidamp160which quickly went viral view the video below On gender roles Jaden commented quotWho was here and made all these rules Because I39m equally as smart as them and I don39t necessarily agree with all the rules that they established before I came into the picturequot Jaden who recently donned a skirt for a Louis Vuitton campaign appeared in his second gender fluid shoot for Vogue Korea dressed in another skirt and with a flower in his hairamp160amp160amp160amp160Moreamp160Headlinesamp160this WeekEmma Watson UN Women39s HeForShe IMPACT CEOs from Fortune 500 Companies Reveal Gender DataThis Japanese Campaign for Women39s Empowerment Features Only MenEight Top Quotes on Gender Parity from Business Leaders at Davos 2016PostBlizzard Sen Murkowski Notes that Only Women Turned Up to Run the SenateJapan39s First Lawmaker to Take Paternity Leave Faces BacklashThe Real Cost of Paternity Leave for BusinessWhy Mark Zuckerberg is the Kind of Dad America Needs NowThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160

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Barbie, Shirtless Shamers, Jaden and Willow Smith: Gender News Weekly

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Barbie, Shirtless Shamers, Jaden and Willow Smith: Gender News Weekly

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