Survey Says: Key to Media Growth Is “Brand Equity”

By and The Myers Report Archives
Cover image for  article: Survey Says: Key to Media Growth Is “Brand Equity”

In an increasingly complicated and competitive media world, measuring and understanding Media Brand Equity is foundational for long-term growth. The big questions being asked most by media company executives today are: "How can we maximize our brands' strengths, solve our competitive weaknesses, optimize our revenues, and influence the media brand choices of advertisers, agencies, and consumers in a fragmented marketplace?"

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