A Closer Look at YouTube's Top 10 Ads of the Year

By YouTube InSites Archives
Cover image for  article: A Closer Look at YouTube's Top 10 Ads of the Year

This month, YouTube released its annual year-end edition of the YouTube Ads Leaderboard featuring the top video ads of 2017.  With much fanfare throughout the year, the ads collectively delivered 539 million views, 14 million hours of watch time and 3.6 million likes (with 3 million of those going to YouTube Creators' Dude Perfect).

So what did these ads have in common?  First, they echoed and, in some cases, drove the year's biggest cultural conversations with storylines that showed diversity, inclusion and empowerment.  Budweiser told an inspiring, timely story of their founder's journey to America while brands like adidas and Levi's® celebrated diversity, unity and originality.  They touched on many of the biggest conversations happening both on and offline and it paid off.

Ads on this year's list also ran as short as :30 seconds but it was Samsung that claimed the No. 1 spot with a four-minute video that generated an impressive 100 million views in the first seven weeks of launch.  The majority of videos featured complete storylines at a variety of lengths told by mainstream stars like Natalie Portman and Dwayne "The Rock" Johnson.  These brands created cinema-like content that successfully captured attention from audiences across YouTube.

The Top Ten are available for viewing below.  Watch closely.  You'll see some familiar faces (Melissa McCarthy, Snoop Dogg and Desiigner to name a few), a cool ping-pong trick and a new take on an old Frank Sinatra classic.  And for the die-hard game enthusiasts, don't miss YouTube's special edition Game Trailers Ads Leaderboard featuring the top game trailers of the year.

1)  Samsung India Service (SVC):  We'll Take Care of You, Wherever You Are.  #SamsungService


2)  Clash Royale: The Last Second (Official Commercial)


The Complete Top 10 List (click links to watch)

  1. Samsung India Service (SVC):  We'll Take Care of You, Wherever You Are.  #SamsungService
  2. Clash Royale:  The Last Second (Official Commercial)
  3. Ping Pong Trick Shots 3 | Dude Perfect (video at top)
  4. Miss Dior:  The New Eau de Parfum
  5. Budweiser 2017 Super Bowl Commercial:  "Born The Hard Way"
  6. 2017 Kia Niro | "Hero's Journey" Starring Melissa McCarthy
  7. adidas Originals | Original Is Never Finished
  8. iPhone 7:  The Rock x Siri Dominate the Day -- Apple
  9. Levi's® "Circles" Commercial l Full
  10. Mr. Clean 2017 Super Bowl Ad:  Cleaner of Your Dreams


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