In an informative podcast conversation, Betsy Rella, vice president of data and research for New York Interconnect (NYI), the joint venture of Altice USA, Charter Communications, and Comcast for 7.5 million TV households in the New York DMA, walked E.B. Moss through explanations of everything from "what is TV today" to the importance of impression-based buying. Read the topline of those topics here, or listen to the podcast in its entirety. The following are takeaways on her explanations of holistic media planning, how NYI solves for cross-platform viewing measurement, and the state of news viewing in today's work-from-home environment. The Insider Interviews podcast is available wherever you prefer to listen.
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