Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.
A tip is always effective when it’s 140 characters or less so follow@AARLisafor regular new business know-how.
1) Lost the pitch? Continuing sharing thought leadership content and show authentic interest for the next opportunity!
2) Be sure to address the junior clients in the room. They "grow up" fast & often have more say in the decision than you think!
3) Great clients make mediocre agencies strong/weak clients make great agencies ineffective. Help mktrs be involved w/the agency.
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