Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.
Marketers' top reason to disqualify an agency in consideration? "They think they can address our needs w/little client input."
Prospecting? Don't show how your agency can solve every problem because it can't! Show how you're solution-oriented with relevant examples.
How to get your agency to stand out from the crowd? Launch a comprehensive PR campaign and don't be afraid to self-promote.
Follow @AARLisa and enhance your Twitter feed with the advice you need and turn to Access Confidential for expert info. Get profiles on 30K advertisers and find the contact information for the decision makers you need to reach at AccessConfidential.com.
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