Access Confidential’s New Business Know-How: Oct. 2015

Access Confidential
Cover image for  article: Access Confidential’s New Business Know-How: Oct. 2015

Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.

A tip is always effective when it’s 140 characters or less so follow@AARLisafor regular new business know-how.

  • Consumers have a PhD in advertising today. Be sure to help marketers share their brand’s authentic purpose.
  • Culture isn’t a bunch of values hanging on a wall. It’s beliefs brought to life daily through current and new relationships.
  • At the end of a pitch process it comes down to two vital factors: talent and chemistry.

Follow @AARLisa and enhance your Twitter feed with the advice you need and turn to Access Confidential for expert info. Get profiles on 30K advertisers and find the contact information for the decision makers you need to reach at

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