Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.
A tip is always effective when it’s 140 characters or less so follow@AARLisafor regular new business know-how.
Follow @AARLisa and enhance your Twitter feed with the advice you need and turn to Access Confidential for expert info. Get profiles on 30K advertisers and find the contact information for the decision makers you need to reach at AccessConfidential.com.
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.