Active International and School Bell Partners Form Strategic Partnership to Deploy AIDUN

This School Advertising Network (SAN) platform delivers brands a one-of-a-kind nationwide hyperlocal channel that allows advertisers to directly reach captive audiences of school families, while providing critical financial support to U.S. local schools. AIDUN ad spends enable schools to automatically raise much-needed funds at no cost of participation in exchange for their websites exclusively promoting select companies with healthy, family-friendly products and services.

"School Bell Partners was formed in 1999 and has benefitted over 100,000 schools with paid sponsorships from dozens of Fortune 500 companies, including Kmart, Foot Locker and DIRECTV," said Alex DeMeo, CEO, School Bell Partners. "schoolADNetwork became the next step in our evolution after we discovered schools operate among the most highly visited local websites nationwide. Our technology gives advertisers unique reach to valuable target audiences while also contributing to students having the fully funded education they deserve. Over two-thirds of each ad spend benefits education year-round with no cost nor selling efforts by schools. Advertisers reach parents routinely online, instead of occasionally on school premises. This partnership with Active offers a better financial benefit to educators through the deep, corporate trade partnerships the company fosters."

"Our number one priority with this strategic partnership is to deliver an elite group of clients a competitive advantage not available in conventional digital, broadcast, or outdoor media, an exclusive, one-of-a-kind way to reach captive audiences of school families," said Lou LaTorre, Executive Vice President Global Partnership, Active International. "Associating our clients with a tangible way to fund educational needs of U.S. school districts is a win-win all around. We are proud of the strong relationships we have with our clients. Now, they can proudly support local education online, as well as on the go with the PayGiv® mobile shopping app, adding to fundraising efforts with cash back rewards from everyday shopping."

"Throughout our nearly 40 years in business, Active International has been deeply embedded in local communities, working towards the betterment of families through our Active Cares program," added LaTorre. "AIDUN furthers these efforts to philanthropically bolster the community. It involves our clients in an initiative benefiting their businesses nationally by demonstrating their good will locally. After all, what could be a higher priority than the education of future generations throughout our country?"

For additional information about this new platform, visit www.activeinternational.com.

About Active International
Active International, the corporate trade leader for nearly four decades, enables companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses. Independent, with an unrivaled vantage point of the media industry, we help large and small brands and agencies achieve a higher ROI; leveraging incremental value in the same quality properties and services they already purchase. For more information, please contact Jacqueline.Senatore@activeinternational.com.

About School Bell Partners
School Bell Partners, (Est. 1999) is a New Jersey headquartered company specializing in commercial fundraising partnerships that meet both the business needs of national advertisers and the funding needs of local schools. School Bell has leveraged its proven offline methods/technologies and fundraising database of 98,000 schools in 14,000 districts into schoolADNetwork. It's the only technology platform compatible with school district web operations/practices and online display advertising formats. Socially responsible advertisers reach mass consumer audiences online through schools. Each advertiser benefits from the endorsement of local educators who are grateful for the much-needed financial support. Interested partners may contact Jacqueline.Senatore@activeinternational.com.

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