The ANA recently released our annual report, "A Diversity Report for the Advertising/Marketing Industry." This is the fifth year of the study, and our key takeaway is exciting: Representation of women in the industry overall and in leadership positions continues to be strong. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies -- the most significant growth of ethnic diversity in the five-year history of this report! The overall ethnic skew of the advertising/marketing industry is now 32.3 percent diverse, up from 30.8 percent a year ago.
In the report, three separate data sources provided an understanding of diversity at ANA member companies in 2022:
For ANA members overall gender diversity is:
In both of those studies, female representation is the highest it's been in the five-year history of the report.
At the senior level, gender diversity is:
Female representation at the senior level is the second highest it's ever been in the ANA Diversity Benchmark study and highest ever per the analysis of ANA Member CMOs.
For ANA members overall ethnic diversity is:>
In both studies, ethnic diversity is the highest it's been in the five-year history of the report.
The data from the ANA Diversity Benchmark is the best measure for current diversity as it is done at a single, recent point in time -- June 30, 2022, for this year's study -- so this is a "real time" metric. Ethnic diversity in the industry is now at 32.3 percent. Remember that the data from the overall membership study is for the three-year period between July 1, 2019, and June 30, 2022 and there is therefore a time lag here. But the trend of both studies is absolutely consistent.
At the senior level, ethnic diversity is:
Ethnic diversity at the senior level is the second highest it's ever been in the ANA Diversity Benchmark study and highest ever per the analysis of ANA Member CMOs.
While ethnic diversity in the industry is now at 32.3 percent, that lags behind the U.S. population overall, which is 42.2 percent ethnically diverse.
Ethnic diversity in the industry remains particularly poor for the senior-most level as well as for the African American/Black and Hispanic/Latino segments.
Our report has rich qualitative feedback on key action steps and practices that have helped improve diversity within the marketing department. Details are available at www.ana.net/diversity2022.
ANA will continue to track diversity for the industry overall -- and individual companies are encouraged to do the same for their respective marketing departments. You can't manage what you don't measure.
Kudos for the progress being made, but there is still much room for improvement.
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