Adobe and Sling TV have opened the streaming TV service's premium live video ad impressions to all Adobe Advertising Cloud U.S. clients. Sling TV's programmatic debut on partner platforms including Adobe marks an industry first. Never before have advertisers had access to a distributor's live linear TV impressions, bid on and delivered in real time.
And Adobe advertisers are jumping in. Days before opening tipoff, brands broke into the NCAA tournament – a marquee advertising event famous for selling out months in advance. Within the Adobe Advertising Cloud, clients gained quick access to basketball fans during live tournament games and surrounding sports coverage on Sling TV.
Adobe and Sling TV's partnership enables marketers to bid in a private marketplace environment via the same platform they already use to manage their cross-channel advertising initiatives.
"Through real-time bidding and delivery, an Adobe client could seize an opportunity to air a live linear ad during must-see events as early as primetime tonight," explains Adam Lowy, general manager for Advanced TV, Digital and Analytics with DISH Media Sales, which operates direct and programmatic sales for Sling TV. "This type of availability is a total mind-shift in how TV can become part of a dynamic digital ad buy."
Sling TV ads reach consumers wherever, whenever they're watching with the full screen viewability of traditional TV and the advanced targeting, reporting and controls of the digital world.
Ads can be geo-targeted in real time, targeted by platform or even by specific device so that advertisers can drill down to smartphone viewers during their daily commute, or only those watching in their living room on a Roku. Adobe Advertising Cloud clients can also target specific Sling TV audiences by demographic, daypart, network, genre and more.
Earlier this week at Summit, Adobe unveiled the Adobe Experience Cloud to an audience of more than 12,000 digital marketers from across the globe. Learn more about Adobe Summit here.
Want to learn more about the advertising opportunities on Sling? Click here.
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