When Randall Rothenberg, President/CEO of IAB, accepted his first post-college job at The Nation, he noticed a startling reality: the industry’s interns were all wealthy white kids. That seminal experience shaped his desire to make an impact. “You’ve got to start reflecting what your customers look like and what your workforce needs to look like,” Rothenberg said, as he was inducted into the Diversity Hall of Honors for the IAB Education Foundation’s iDiverse initiative at the Advancing Diversity Honors held January 10 during CES.
The iDiverse initiative, supported and named by partner Tim Armstrong, CEO of Oath, provides a course in digital media, marketing and ad operations for diverse, underrepresented candidates with a certification program that then aims to match graduates with IAB member companies. See the full video above and view all the 2018 Advancing Diversity Honorees at www.AdvancingDiversity.org.
Click to watch the Advancing Diversity Honoree videos below:
Aline Santos - Unilever
Angela Talton - Nielsen
Kay Koplovitz - Springboard Enterprises
Lisa Sherman - Ad Council
Megan Hobson - EY
Michael Roth - IPG
Randall Rothenberg - IAB
Ruth Hedges - Crowdfunding Roadmap Inc.
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