There is an old adage that we are creatures of habit and take solace in the familiar. But to spark true creativity, it is imperative that we develop deep relationships with people from different backgrounds and life stories, says Adam Galinsky Professor at Columbia Business School. In advertising and media that mandate is ever more critical as our creative and media teams conjure up new jingles, :06 interstitials and hashtags to appeal to the growing number of multicultural consumers that are slated to become an important part of the American demographic mix. During Advancing Diversity Week's "Marketing Through a Diverse and Inclusive Lens" panel, moderated by Hero Collective CEO Joe Anthony, four industry leaders discussed how to go beyond good intentions to concrete actions to create and sustain a diverse, dynamic and differentiated industry. (You can watch the panel in its entirety in the video above.)
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