The Griffin Family is one of TV’s hottest cartoon families, and viewers of Family Guy appear to be a loyal crowd. Whether it’s on FOX, TBS, or TOON the show attracts a certain kind of viewer. Maybe it’s because of the misadventures of Peter Griffin or Brian the martini sipping family dog. With TRA’s patented Media TRAnalytics®, advertisers are able to find The Right Audience®, and target their product message to viewers who are more inclined to buy their product. TRA’s Media TRAnalytics® matches actual viewing with consumer purchase behavior, so advertisers of Energy Drinks, Toaster Pastries, Pet Care products (Cat & Dog), Rug & Upholstery Cleaners, and Spirits/Liquor can feel confident that their customers will be reached by advertising on Family Guy.