Advertisers Name Top 25 Websites for Premium Content Value

By The Myers Report Archives
Cover image for  article: Advertisers Name Top 25 Websites for Premium Content Value

Among 71 websites rated by advertising executives for "Premium Content Value," Hulu, NYTimes.com, VEVO, ESPN.com, WSJ.com and IGN Entertainment receive the highest performance scores, with more than three-quarters of respondents rating each as a market "leader" or "achiever" (4/5 on a 5-point scale). Hulu receives highest honors for premium content value from 88% of all those respondents with whom the video site does business. Closely following the top five performers, rated as market leaders/achievers by more than 60% of respondents, were Pandora, CNET, Condé Nast Digital, ABC.com, CNNMoney.com, Turner/SI.com, CNN Digital, People.com, CBS Interactive, NBC-TV and MarthaStewart.com. The rankings are tabulated from the new Myers Survey of Advertising Executives on Online Media Value & Sales Organization Performance, which evaluated 80 online organizations in five performance categories. The full reports, which include details on 80 online organizations, are available to Jack Myers Media Business Report subscribers at www.jackmyers.com

Of the 71 sites qualifying for the Premium Content Report, 36 were rated positively by more than 50% of their advertiser and agency clients for providing valued premium content. Listed below are the top 25 sites as rated by total respondents (including advertisers) digital agency executives, and full-service media agency executives. The full report, with extensive additional details and ranking data, including detailed methodology, is being forwarded to all Jack Myers Media Business Report subscribers in PDF format. Please watch for it in your in-box or download it at www.jackmyers.com (password required – for access information contact maryann@jackmyers.com ).

JACK MYERS SURVEY OF ADVERTISING EXECUTIVES 2011

MARKET LEADERS AND MARKET ACHIEVERS AMONG 71 ONLINE SALES ORGANIZATIONS

(Based on percent of qualified respondents rating each organization 4/5 on a 5 point scale)

Leading Online Sales Organizations

"Premium Content Value"

(71 Total Organizations Evaluated – respondent base varies by organization)

Six Competitive Set Ranking Reports and individual organization ratings data are being released to subscribers via e-mail and are available atwww.jackmyers.com

ONLINE ORGANIZATIONS (71 total organizations ranked)
Ranking - Premium Content Value
RankTotal Respondents
1Hulu.com 
2NYTimes.com 
3VEVO 
4ESPN.com 
5WSJ.com 
6IGN Entertainment 
7Pandora 
8CNET 
9Conde Nast Digital (Condenet)  
10ABC.com 
11CNNMoney.com 
12Turner/SI.com 
13CNN Digital 
14People.com 
15CBS Interactive 
16NBC-TV (NBC.com, Bravo, USA, Syfy, Telemundo)   
17MarthaStewart.com 
18Forbes.com 
19Nickelodeon Online Sales 
20Hearst Magazines Interactive 
21WebMD 
22TDisney Interactive Media Group 
22TWeather.com 
24Scripps Interactive 
25Discovery Digital Media Sales 
RankDigital Agency Buyer/Planner/Executive
1Discovery Digital Media Sales 
2Hulu.com 
3IGN Entertainment 
4VEVO 
5ESPN.com 
6NYTimes.com 
7Pandora 
8TCNET 
8TScripps Interactive 
10NBC-TV (NBC.com, Bravo, USA, Syfy, Telemundo)   
11WSJ.com 
12ABC.com 
13CBS Interactive 
14Conde Nast Digital (Condenet)  
15CNNMoney.com 
16Turner/SI.com 
17CNN Digital 
18MTV Digital Media 
19TForbes.com 
19TNickelodeon Online Sales 
21WebMD 
22Hearst Magazines Interactive 
23TWashington Post Digital 
23TNBC Universal Entertainment (Fandango, DailyCandy, Swirl, Television Without Pity)   
25Disney Interactive Media Group 
RankFull Service Advertising/TV Agency
1NYTimes.com 
2WSJ.com 
3Hulu.com 
4ESPN.com 
5MarthaStewart.com 
6People.com 
7Conde Nast Digital (Condenet)  
8ABC.com 
9Pandora 
10CNNMoney.com 
11TCNET 
11TTurner/SI.com 
13AOL 
14CNN Digital 
15TCBSNews.com 
15TUndertone Networks / Jambo 
17Weather.com 
18NBC-TV (NBC.com, Bravo, USA, Syfy, Telemundo)   
19CBS Interactive 
20Google 
21TForbes.com 
21TWebMD 
21TYouTube 
21TTremor Video
25Yahoo! 
  

Source: Jack Myers 2011 Survey of Online Media Value & Sales Organization Performance. Detailed data and methodology are available at www.jackmyers.com. Subscriber Password required; for password information contact maryann@jackmyers.com (T) = tie. Detailed methodology is provided with full report data.

You are receiving this e-mail as a corporate subscriber to Jack Myers Media Business Report. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a subscriber you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com

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