Advertisers Name Top 25 Websites for Premium Content Value

Among 71 websites rated by advertising executives for "Premium Content Value," Hulu, NYTimes.com, VEVO, ESPN.com, WSJ.com and IGN Entertainment receive the highest performance scores, with more than three-quarters of respondents rating each as a market "leader" or "achiever" (4/5 on a 5-point scale). Hulu receives highest honors for premium content value from 88% of all those respondents with whom the video site does business. Closely following the top five performers, rated as market leaders/achievers by more than 60% of respondents, were Pandora, CNET, Condé Nast Digital, ABC.com, CNNMoney.com, Turner/SI.com, CNN Digital, People.com, CBS Interactive, NBC-TV and MarthaStewart.com. The rankings are tabulated from the new Myers Survey of Advertising Executives on Online Media Value & Sales Organization Performance, which evaluated 80 online organizations in five performance categories. The full reports, which include details on 80 online organizations, are available to Jack Myers Media Business Report subscribers at www.jackmyers.com

Of the 71 sites qualifying for the Premium Content Report, 36 were rated positively by more than 50% of their advertiser and agency clients for providing valued premium content. Listed below are the top 25 sites as rated by total respondents (including advertisers) digital agency executives, and full-service media agency executives. The full report, with extensive additional details and ranking data, including detailed methodology, is being forwarded to all Jack Myers Media Business Report subscribers in PDF format. Please watch for it in your in-box or download it at www.jackmyers.com (password required – for access information contact maryann@jackmyers.com ).

JACK MYERS SURVEY OF ADVERTISING EXECUTIVES 2011

MARKET LEADERS AND MARKET ACHIEVERS AMONG 71 ONLINE SALES ORGANIZATIONS

(Based on percent of qualified respondents rating each organization 4/5 on a 5 point scale)

Leading Online Sales Organizations

"Premium Content Value"

(71 Total Organizations Evaluated – respondent base varies by organization)

Six Competitive Set Ranking Reports and individual organization ratings data are being released to subscribers via e-mail and are available atwww.jackmyers.com

Source: Jack Myers 2011 Survey of Online Media Value & Sales Organization Performance. Detailed data and methodology are available at www.jackmyers.com. Subscriber Password required; for password information contact maryann@jackmyers.com (T) = tie. Detailed methodology is provided with full report data.

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