Advertisers Rate Their Most Valuable Entertainment TV Networks

By The Myers Report Archives
Cover image for  article: Advertisers Rate Their Most Valuable Entertainment TV Networks

History, AMC/We, Adult Swim/Cartoon, FX, TBS/TNT, ABC Family, CBS and Telemundo Top List

MyersBizNet asked 300 advertiser and agency decision makers to rate 35 specialty entertainment cable networks and eight broadcast networks based on "Value for the Investment." The top 20 network sales organizations are ranked below. While the definition of value may vary by respondent, agency and client, the ability of a media company to deliver value, whatever its definition, is a critical element of the media selection process. The rankings below are based on the percentage of respondents (who have relationships with each network) who rate each network 4/5 on a five point scale. The full MyersBizNet Member's-Only survey results include ratings and rankings among specific respondent groups, including clients, digital video buyers/planners, TV buyers, regional groups, demo and business category focus, and more. A separate report is available on broadcast network value and a future study will be issued on news, sports and information networks. Similar reports on digital media are available to MyersBizNet members. Categories evaluated and rated by respondents are: Quality Sales Team and Customer Service, Effective Upfront Presentations & Negotiations, Marketing & Promotion Integration Opportunities, Multi-Platform Digital Extensions, Relevant Research Support & Intelligence. Among broadcast networks, CBS-TV ranked first for value, followed by Telemundo, ION and Univision. ABC-TV ranked first in the combined and averaged positive ratings of all six categories. Details on overall performance of specialty entertainment cable networks are available here.

2014 Advertiser & Agency Media Satisfaction Survey
Specialty Entertainment TV Networks
VALUE FOR THE INVESTMENT
   
TOP 20 Specialty Entertainment Cable Sales Organizations (among 35 specialty entertainment networks measured and reported)
Rank Network Organization% rating 4/5 (5 pt. scale)
1History64%
2tAMC/We/IFC62%
2tTurner Young Adults (Adult Swim/Cartoon)62%
2tFX62%
5Turner Entertainment Sales (TBS/TNT)60%
6ABC Family57%
7tDiscovery Channel56%
7tID Investigation Discovery56%
9A&E53%
10Scripps (HGTV & DIY)51%
11BBC America49%
12tViacom Media networks (Comedy, Spike, CMT, TVLand)46%
12tNatGeo46%
14USA45%
15Viacom Media Networks (Kids and Family)43%
16Scripps (Food Network and Cooking Channel)42%
17tHallmark Channel41%
17tViacom Media Networks (Music & Logo Group)41%
19tScripps (Travel Channel & GAC)40%
19tSyFy40%
Average 4/5 rating among Top 20 networks:48.80%
Average 4/5 rating among 35 networks:37.30%
Average 4/5 rating among 20 networks for: 
 Quality Sales Team & Customer Service60.00%
 Effective Upfront Presentations & Negotiations52.00%
 Value for the Investment48.80%
 Marketing & Promotion Integration 49.60%
 Multi-Platform Digital Extensions:42.40%
 Relevant Research Support & Intelligence42.10%
   

Source: 2014 MyersBizNet Advertiser & Agency Media Satisfaction Survey on Specialty TV Networks. Field Work conducted November 2013. 291 respondents. Rankings based on percent of respondents familiar with each organization rating that organization 4/5 on a 5 point scale. Categories measured include Quality Sales Team and Customer Service, Effective Upfront Presentations & Negotiations, Value for the Investment, Marketing & Promotion Integration Opportunities, Multi-Platform Digital Extensions, Relevant Research Support & Intelligence. Data may not be reproduced without written permission except for use by MyersBizNet Premium and Platinum Members. Full methodology and questionnaire available to MyersBizNet members.

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