The dozen advertisers that are growing sales the fastest are also the ones that are increasing their TV advertising spend the most. This could be coincidence, but more likely TV is a key factor.
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Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more