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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
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By Bill Harvey June 07, 2016

Advertisers Upping TV Adspend are Increasing Sales the Fastest

In Terms of ROI Archive
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The dozen advertisers that are growing sales the fastest are also the ones that are increasing their TV advertising spend the most. This could be coincidence, but more likely TV is a key factor.

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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