Full Service Agency to Operate Agnostically Across all Global Media.Lance Still Named Managing Director, The Bridge,in addition to Current Role as Senior Vice President, Branded Content, A+E Networks.
New York, January 4, 2017 --A+E Networks is set to launch The Bridge, a creative-led agency offering advertising partners custom solutions driven by exceptional creative and an agnostic distribution model. Lance Still will head up the new unit as Managing Director, The Bridge, in addition to her current role of Senior Vice President, Branded Content for A+E Networks, it was announced today by Peter Olsen, Executive Vice President Ad Sales, A+E Networks to whom Still will report.
The Bridge will serve as a full service agency combining expertise across three disciplines - storytelling, analytics and distribution. The new venture will utilize A+E Networks' in-house resources for all three functions, and in a first for similar in-house agencies, The Bridge will also work outside the A+E ecosystem through strategic partnerships with content creators such as Hearst Digital Media, Vice Media and Propagate to provide comprehensive, tailored campaigns fit specifically to a client's goals.
"The Bridge will provide an important service to our clients in a manner that does not yet exist among our peers. We couldn't be more excited to bring customized, strategically distributed marketing campaigns to our partners," said Peter Olsen. "Lance will be deploying A+E Networks' wealth of talent and resources as we launch The Bridge, and her vast experience will be a huge asset as we get this agency up and running. The true differentiator for The Bridge, which will ultimately drive value and ROI for our clients, will be our license to create and communicate across all media, offering partners of all sizes, and budgets the ability to cut through traditional marketing barriers."
A+E has made several strategic investments to support the launch of The Bridge including their proprietary data tool, A+E Precision; and 45th and Dean, the branded content studio which launched in May.
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