Ed Georger, Executive Vice President of Ad Sales and Digital Media for Crown Media joined the company 22 years ago. His story, shared in our Legends & Leaders Conversation, personifies the American Dream and why his leadership so closely mirrors the company he represents, which includes Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Movies Now and Hallmark Publishing. The second youngest in a family of six growing up in Rochester, New York, Ed followed his older brothers to Monroe Community College. After a part-time job as a typesetter for the Rochester Gannett newspaper, he applied and was rejected for a full-time job as a pre-press apprentice that Ed acknowledges "would have put me in a union job and probably kept me in Rochester."
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