As we all know, change is constant in the media and entertainment industry. It is a dynamic and ever-changing landscape, where players like Discovery have been very effective in serving their passionate fans with content that is deeply engaging, inspiring and memorable. Discovery's portfolio of premium brands has served an important role in entertaining audiences -- especially during the pandemic.
In this episode of Storytelling Revolution, Greg Regis, Executive Vice President, Advertising Sales for Discovery, Inc., shares how he is driving revenue across all linear and digital partnerships for HGTV, Investigation Discovery, Animal Planet and DIY Network, as well as the upcoming Magnolia Network (launching on linear on January 5, 2022). Regis emphasizes the importance of branding, audience centricity and authentic storytelling at a time when the industry is undergoing tectonic shifts.
Tune in to a fascinating conversation about pushing the envelope on content creation and exceeding clients' expectations through ingenuity, innovation and imagination.
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