Amazon and Facebook: Changing the Definition of Marketing

Amazon and Facebook blaze new trails for merging commerce and content.

Amazon’s new Kindle Fire line of tablets is designed to be seamlessly integrated with Amazon's digital media offerings, which include the Kindle bookstore, Prime Videos (a Netflix-style aggregation of videos for rent or purchase), and Amazon's digital music service. Many industry observers are calling this nothing less than a revolutionary move that will disrupt the hardware and computing industries. In related Silicon Valley news, smartphone manufacturers are planning to build Facebook connectivity into their hardware -- including a Facebook app button built into the phone allowing users to post even more easily to Facebook. Watch this week’s Video Media Business Reportand read more details on how Amazon and Facebook are changing the definition of marketing, exclusively in the weekly Jack Myers Media Business e-mail report.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available belowand through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

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