RESEARCH: Amazon Rated as Top Media Sales Organization by Ad Execs

By The Myers Report Archives
Cover image for  article: RESEARCH: Amazon Rated as Top Media Sales Organization by Ad Execs

In the media business, a new sheriff is in town, and it's neither Facebook nor Google. Based on the latest data released by The Myers Report, the #1 media sales organization, as rated by agency and advertiser professionals, is Amazon. Google is close behind as the second-best ranked organization. Each of 700 pre-validated survey respondents is asked to identify the sales organizations with which they are in a business relationship. Each respondent is then asked to rate their selected organizations on a 1 to 6 scale for ten performance attributes. The number of respondents for each organization varies. Amazon was rated by 342 of the 700 respondents, following only Google at 479 and Instagram at 378. The 70 respondents in a relationship with New York Interconnect think highly enough of the organization to rank them third overall across the ten attributes. Learn more about the strategies that elevated New York Interconnect at www.NYIInSites.com.

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