AMC Networks Ranks as Top Entertainment TV Network Sales Organization

By Jack Myers TomorrowToday Archives

AMC Networks topped 25 broadcast and leading cable entertainment networks in overall performance in the annual MyersBizNet TomorrowToday Survey of Agency & Advertiser Perceptions. In future reports, we will announce the leaders for Specialty Television & Video Organizations, Hispanic Television Organizations, News Television & Video Organizations, and Sports Television & Video Organizations. A total of 75 organizations were included in the study, with more than 600 agency and advertiser executives responding.

In achieving its top rank, AMC's sales organization ranked first in three of the seven measured attributes:

  • Quality Sales Team & Customer Service
  • Quality of Audience Demos Justifies Premium Pricing
  • Engaging Content Justifies Premium Pricing.

Top ranked network organizations in other categories are:

  • Provides Innovative & Creative Opportunities: Viacom Music & Entertainment Marketing
  • Provides Advanced Research & Data Intelligence: Viacom Music & Entertainment Marketing
  • Delivers Large Audience Reach: ABC-TV
  • Offers Valuable Digital & Marketing Opportunities: Turner Emerging Consumers

AMC's #1 ranking in the 2016 report reflects an improvement from ninth rank in the 2015 MyersBizNet survey. Basic reports with topline results were delivered last week to underwriting companies. In the next week Premium Underwriters of MyersBizNet's MediaVillage sales support program will receive reports providing in-depth results incorporating rankings among 22 individual respondent groups (responsibility, geographic location, demographic targets, industry category and respondent gender). Custom analytics and strategic recommendations will be provided in personal meetings with Jack Myers that are now being scheduled. Premium underwriters may contact Maryann Teller at maryann@myersbiznet.com to confirm scheduling.

Here are the top six performers among broadcast and cable entertainment organizations for each attribute and the top ten performers overall.

OVERALL PERFORMANCE*
1. AMC Networks
2. ABC-TV
3. Turner Emerging Consumers
4. NBCU Entertainment
5. ABC Family
6. NBCU Lifestyle
7. Turner Entertainment Sales
8. Scripps HGTV & DIY
9. Viacom Music & Entertainment
10. Discovery Networks

(*Overall Performance is weighted based on relative importance of each attribute in contributing to media planning and buying decision-making. Attributes below are listed in decreasing order of average importance as determined by respondents who rated each on a 1-10 scale of importance.

QUALITY SALES TEAM AND CUSTOMER SERVICE
1. AMC Networks
2. Turner Emerging Consumers
3. Turner Entertainment Sales
4. ABC-TV
5. NBCU Entertainment
6. ABC Family
7. Viacom Music & Entertainment Marketing

QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING
1. AMC Networks
2. ABC-TV
3. ABC Family
4. Scripps HGTV & DIY
5. Turner Emerging Consumers
6t. Disney Media
6t. Scripps Food Network & Cooking Channel (tie)

ENGAGING CONTENT JUSTIFES PREMIUM PRICING
1. AMC Networks
2. ABC-TV
3. ABC Family
4. Scripps HGTV & DIY
5. NBCU Entertainment
6. CBS-TV
7. FOX Networks

PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
1. Viacom Music & Entertainment Marketing
2. Turner Emerging Consumers
3. Scripps HGTV & DIY
4. NBCU Lifestyle
5. AMC Networks
6. NBCU Entertainment
7. Discovery Networks

PROVIDES ADVANCED RESEARCH & DATA INTELLIGENCE
1. Viacom Music & Entertainment Marketing
2. Turner Emerging Consumers
3. NBCU Lifestyle
4. Turner Entertainment Sales
5. NBCU Entertainment
6. Nickelodeon Kids & Family
7. Disney Media

DELIVERS LARGE AUDIENCE REACH
1. ABC-TV
2. CBS-TV
3. Turner Entertainment Sales
4. NBCU Entertainment
5. AMC Networks
6. FOX Networks
7. Discovery Networks

OFFERS VALUABLE DIGITAL & MARKETING OPPORTUNITIES
1. Turner Emerging Consumers
2. Viacom Music & Entertainment Marketing
3. NBCU Lifestyle
4. ABC Family
5. NBCU Entertainment
6. Disney Media
7. Scripps Food Network & Cooking Channel

SOURCE: MyersBizNet TomorrowToday 2016 Survey of Agency & Advertiser Perceptions. 24 Broadcast & Leading Entertainment Television Sales Organizations. Survey conducted online in November/December 2015. 613 respondents. Detailed methodology has been provided to underwriting companies. Organizations are rated on a 1-5 scale for each performance attribute only by respondents who self-identify as having a business relationship with the organization.

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