We are excited to share that we just announced the addition of 500+ auto segments to the AND Platform, through our partnership with Polk Automotive Solutions. You can read the full press release here.
It is our goal to always improve the AND Platform by empowering you to reach your audiences with precision. We do that by providing better insights and in turn, better measurement. As we continue to take an audience-first approach to TV buying and planning, the expansion of our partnership with Polk Automotive Solutions is an important step in that journey.
Leveraging Ampersand's STB insights, you can now target customers segmented by "In-market," "Loyalty," or "In-Garage (Likely Ownership)." Each category is further segmented by Make, Model, Lease or Buy. Also included is every brand that has been active over the past 30 years. Backed by the most reliable source of automotive data in the industry, the addition of these 500+ segments provide a more effective and efficient way to reach your automotive customers.
All segments are available today to both managed service clients and clients who are participating in the initial roll-out of our self-serve offering of the AND Platform. For more information on how to get started, please contact your Ampersand representative, or inquire here.
As always, we look forward to our continued partnership.
Your Ampersand Team
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.