And The Oscar Goes To – Luxury Car Purchasers! - DailyTRA

Luxury car purchasers award Oscar with their eyeballs. That’s right advertisers. Take heed for next year -- more Luxury Car purchasers watch the Oscars than any other top rated broadcast program in the same week. In fact, an earlier blog published by DailyTRA, established that the Emmy Awards indexed highest for the same group as well. Let’s face it, Luxury Car purchasers and award shows are a winning combination for your media ROI. With that in mind, advertisers of Luxury Cars should be gearing their messages to these valuable once a year programs. To learn more about TRA’s Purchaser Rating Points™ (PRP™), please visit http:// www.traglobal.com

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