Annual Conference Preview: Keynoter Toby Scales of Google on Why Media Companies Need to Level Up Their Knowledge of Gen AI (Video)
When it comes to security and generative AI, it's fairly safe to say that most financial professionals in the media and entertainment industry are keenly interested, but not sure what their role is -- if any -- where to start, or how to help their companies. And while you may not be directly involved in cybersecurity at your company, you can arm yourself with knowledge that will benefit you and your organization as it seeks both to use AI more effectively and protect itself against AI-related security threats.
MFM is gearing up for its 2024 Annual Conference, taking place May 19-22 in Jacksonville, Florida. As the interest in, and growth of, AI continues at a mind-boggling pace, MFM is lining up several AI-themed sessions. One of those sessions will be the keynote address on Tuesday, May 21, titled How Google is Using AI to Improve Cybersecurity and presented by Toby Scales, who leads the media and entertainment vertical of Google Cloud's Office of the CISO. In what's sure to be a SRO keynote, Scales will discuss, among other topics, what steps media finance professionals can take to adopt this powerful but still new technology in a secure, responsible way -- and protect their companies.
In this sneak peek of Scales' keynote, you'll learn why cybersecurity is particularly critical when it comes to AI (don't let the abstract tech terms throw you!); why it's important to level up the skill sets of those in your company who work on cybersecurity; why our industry has some particular vulnerabilities; and why Scales says media companies will need to develop "5 to 10 principals, broadly written, created in collaboration across finance, legal and the executive office." Don't miss this enlightening teaser for what MFM believes may be one of its most important and timely Annual Conference keynote addresses.
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Joe Annotti
Joseph Annotti is President and Chief Executive Officer of the Media Financial Management Association. He is responsible for day-to-day leadership of the organization, interfacing directly with the board to develop and implement its strategic plan. Annotti, …
