If you search for practical uses of dryer sheets you will find recommendations of everything from sewing to pest control to cleaning pots and paint brushes…who knew? Another fantastic use of Dryer Sheets is to use them in your media plans. To know where to find buyers of these ubiquitous products is to improve the effectiveness of your media investment! As an example in the top rated Broadcast programs for the week of Oct 25th Dryer Sheet buyers indexed highest among viewers of Major League Baseball. This is just a sliver of the information that TRA’s Media TRAnalytics® is capable of providing to advertisers wanting to know where the best audience is for their products. One last tip on Dryer Sheets, don’t assume the same alternative uses or programs work for Liquid Fabric Softener.