Apple is Wrong about the Future of TV

By Mark Ramsey and Tom Asacker Media Unplugged Archives

Apple says the future of TV is apps – but is it?

And…

Why is Verizon launching a video service nobody is asking for?

It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s gangbuster ratings performance for the VMA’s – on Snapchat, and the delightful inappropriateness of Nicki Minaj’s wax figure at Madame Tussauds.

Listen as we go inside media to reveal the ugly truth!

Go here for:

·Apple thinks the future of TV is apps – and they’re wrong

·Why is Verizon launching a video service nobody is asking for?

·“Artisanal” everything…but even firewood?

·MTV drew more viewers to the VMA’s on Snapchat than on MTV – or did they?

·See why Nicki Minaj’s wax figure at Madame Tussaud’s needs “extra security”

Special thanks once again to our awesome producer! Jeff Schmidt – Exciting Audio for Media.

Don’t forget to subscribe to Media Unplugged at iTunes or on Stitcher (for you RSS jockeys, here’s the feed).

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