April 2025 Readership + Top 10 Stories

By The Myers Report Archives
Cover image for  article: April 2025 Readership + Top 10 Stories

From AI and lessons in branding, to insightful thought leadership and initiatives from Publicis Media, MAGNA / IPG Mediabrands, the AdCouncil and more, April 2025 saw a wide array of key topics from our members, contributors and thought leaders.

The number one spot went to the latest entry in Gabe Greenberg’s long-running TechNext series, AI Governance for Brands and Agencies: Why It Matters, Who Owns It, and How to Do It Right. “From programmatic media buying and customer segmentation to dynamic creative optimization and predictive analytics, AI is reshaping how marketers reach audiences and achieve outcomes. But with great power comes great responsibility -- and risk.”

The Myers Report’s White Paper series continues with the 7th entry, 2025-2026 Forecast Amid Economic Volatility, Al Disruption, and Retail Media Resurgenceearning the number 4 spot. The 75-page intelligence briefing dives deep into “the $1 trillion+ U.S. marketing economy, providing forecasts, trends, and strategies tailored to the challenges and opportunities that define this pivotal inflection point.”

Read more below on the rest of our Top 10 stories of April 2025.

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