As a PR practitioner, I often sit alongside brand marketers in planning meetings where they discuss their Hispanic marketing plans and target audience. The group is often comprised of adults 25-44 who are bilingual and bicultural, reside in the Sun Belt states, are tech-savvy and earn an average income of $69,000. I can’t help but see my picture in that profile. I’m a mid-30s mother and wife, Miami resident, and although I was born in Mexico City, moving to San Diego at the age of 10 helped me acculturate to American lifestyles. While we only spoke Spanish at home, soon after our arrival in the U.S. we changed Chespirito for “Full House” and “Saved by the Bell,” added phrases like “cool” and “dude” to our vocabulary, and learned that mac ‘n’ cheese came in a box. Considering I’m the target for many brands, I thought I’d offer five tips on how marketers can most effectively talk to me.