Arnetta Whiteside of Publicis Media on Reimagining Marketing and Developing the Soft Skills to Truly Succeed (Video)
How can clients and teams reimagine what marketing should look like in an increasingly multicultural world? That's a big question that's front and center for Arnetta Whiteside, who is Senior Vice President, Multicultural at Publicis Media. It was one of many topics she discussed during a conversation with Janet Stilson, Editor of MediaVillage Knowledge Exchange. Whiteside also talked about how she's helping to develop nontraditional ways of measuring audiences at Publicis' Cultural Quotient unit, and she offered compelling advice to younger members of the ad community about developing soft skills and attracting mentors who can help them succeed.
Whiteside has a special passion for her "side hustle" -- serving as national co-chair for Publicis's business resource group VivaWomen of Color. She's the recipient of Advertising Week's inaugural 2019 Future is Female Award and was named a "Rock Star" by Ad Club of New York via its 2020 Icons, Rock Stars and Innovators list.
Watch the full interview above.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Janet Stilson
Janet is the writer of magazine articles, books and several film scripts. Penned articles for many fine publications over the years about topics that range from the delights of walking through Spanish Harlem to business models for advanced forms of media.…
